The one thing I hear people say is that they love a certain character but they think he’s a shit. People love Draper—and when he gets away with things. They love Pete Campbell, but they think he’s conniving. They love Joan, but they consider her promiscuous. They love Betty, but she’s a lousy mother. Viewers can hate a character and at the same time can’t take their eyes off of him. Sometimes you’ll hear executives say, The character’s not likeable enough. Well, this thing of “likeability” is TV bullshit. If you make a character likeable enough, no one will watch him.